Supermodel Christie Brinkley is proudly wearing the famous milk mustache in an effort to help "reintroduce" Americans to milk as "Nature's Wellness Drink."

The blonde beauty with girl-next-door good looks is helping launch milk's new "Drink Well. Live Well" initiative at the Sundance Film Festival and it includes national television commercials, a coast-to-coast tour and Brinkley's ad which hits newstands January 20 in USA Today.

Brinkley's ad testimonial states: "It's time to recognize what's really important. Feeling good inside and out. That's where three glasses of low fat or fat free milk a day come in. It's naturally nutrient rich like no other beverage. Nature's wellness drink. Discover it for yourself."

Brinkley was one of the first famous faces to sport the 'stache back in 1995, and this campaign marks the third time she has lent her upper lip in support of the the nutrient rich beverage. Over 250 celebs have graced the glossy pages of magazines wearing milk's signature facial accessory.