The Levi's brand has partnered up with acclaimed street artist Shepard Fairey and OBEY Clothing to unveil a collection of co-designed, street-inspired styles for men.
Obey x Levi's promises to stitch its "renegade spirit" into denim silhouettes, distress details, and finishes inspired by Fairey's personal collection of Levi's jeanswear and collaboratively developed by Levi's and Fairey.
"I've always felt that keeping my art bold, simple and refined was a way to cut through the clutter, and it's a formula that Levi's has been using for decades that keeps them accessible and populist yet stylish and relevant," said Fairey.
The capsule collection will be carried exclusively at select Levi's Store locations in New York City, San Francisco, Chicago and Santa Monica, CA and at www.levi.com. A limited number of pieces will also be available at www.obeyclothing.com. The collection is available now and will range in price from $34.50 to $148.
To celebrate the launch of the collection, Fairey on Thursday unveiled a series of four new poster designs at a live art installation outside The Levi's Store in New York City's Times Square. Once Fairey completes the installation, he'll meet-and-greet participants while autographing free museum-quality reproductions of his new posters.