Sofia Richie is getting a kick out of seeing her face on billboards.
The 18-year-old model took to Instagram on Monday while walking around London to post a photo of herself standing next to a poster from her new ad campaign for Tommy Hilfiger.
"Look who I just ran into," Richie captioned the photo.
In the ad, which she recently shot for Hilfiger Denim, Richie is posing with 17-year-old model Anwar Hadid, brother to runway stars Bella and Gigi Hadid.
The campaign launched a week ago, and Richie celebrated by sharing a few pics, including the one she posed in front of on the street.
Richie and Hadid also posed with fellow teen model Lucky Blue Smith in a few shots by a swimming pool (the most logical place to wear denim ensembles).
Richie also seems to be feeling a bit sentimental. On Monday, after posing with herself for a pic, she shared a throwback photo from her childhood, showing her dad, Lionel Richie, her mom, Diana Richie, and her older brother, Miles.
"I want to head more into the designer, fashion direction," she revealed. "I eventually want to have my own line." Check out the video below to hear more.