NEWS

Heineken Releases Thoughtful Ad Addressing Social Divides Following Kendall Jenner's Pepsi Ad Flop

by AlexUngerman 6:13 PM PDT, April 27, 2017
Photo: Heineken

Heineken may have gotten it right.

The beer distributor released a new politically-charged ad on Thursday, titled "Open Your World," which has been more well received than Pepsi's "Live For Now" commercial starring Kendall Jenner.

WATCH: Pepsi Pulls Controversial Commercial, Apologizes to Kendall Jenner Following Social Media Outrage

But the beer distributor went there, releasing "Open Your World," a thoughtful spot that has been more well received than Pepsi's attempt.

Rather than merely attaching their product to themes of "#Resistance," Heineken attempts to sit people down who are on the opposite end of the spectrum in regards to issues such as feminism, and transgender rights and simply asks them to do one thing -- talk.

WATCH: James Corden and Riz Ahmed Mock Kendall Jenner’s Pepsi Ad, United Airlines and More in Rap Battle

Meanwhile, a source told ET that Jenner was "devastated" following the Pepsi ad flop.

Watch the video below for more.

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