Chris Pratt is taking full responsibility for a recent Instagram post that caused controversy.
The Guardians of the Galaxy Vol 2
star received heat from fans after he shared a now-deleted video promoting the sequel to the popular Marvel movie, urging his followers to listen to the video on full volume, instead of just reading the subtitles. Because the caption received major backlash for being "insensitive" to people with hearing disabilities, he used sign language to apologize to those he offended in a new video shared on Thursday.
"Instagram does this thing where it mutes all the videos it shows and forces you to turn on the volume in order to hear them (maybe because most people are watching those videos at work when they should be working and don't want to get caught. I know that's when I do it)," his post began. "So when I made a video recently with subtitles, and requested that people turn up the volume and not just 'read the subtitles,' it was so people wouldn't scroll past the video on mute, thus watching and digesting the information in the video. HOWEVER, I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles."
"More than 38 million Americans live with some sort of hearing disability. So I want to apologize," he continued. "I have people in my life who are hearing-impaired, and the last thing in the world I would want to do is offend them or anybody who suffers from hearing loss or any other disability. So truly from the bottom of my heart I apologize. Thanks for pointing this out to me. In the future I'll try to be a little less ignorant about it."
He went on, informing his fans that this apology message was genuine. He did not post it because his "publicist made him" do it, he simply took matters into his own hands.
"As always I control my social media. Nobody else. And I am doing this because I'm actually really sorry," he explained. "Apologies are powerful. I don't dole them out Willy-Nilly. This is one of those moments where I screwed up and here's me begging your pardon. I hope you accept my apology."
"And on that note. Why doesn't Instagram have some kind of technology to automatically add subtitles to its videos?" he added. "Or at least the option. I did a little exploring and it seems lacking in that area. Shouldn't there be an option for closed captioning or something? I've made them lord knows how much money with my videos and pictures. Essentially sharing myself for free. I know they profit. So... GET ON IT INSTAGRAM!!! Put closed captioning on your app. #CCinstaNow."