Limited's chief executive officer Diane Ellis said of Olivia Pope's style, "Her character represents a confident, powerful, but real and kind of vulnerable woman. Our sophisticated professional can really relate to that. She's dealing with crisis, scandal and a life that is very complex and challenging, not maybe to the extent [as Olivia]. I don’t think our typical client is having a relationship with the president. But she’s dealing with her own version of complexity and juggling a young family at home and perhaps a career. The appeal is at the same time she always looks fabulous."