'Bruno' Rolls Onto the Red Carpet

Sacha Baron Cohen rolled into Hollywood in style as his flashy alter ego on a decked-out, bedazzled tank for the Los Angeles premiere of his new comedy 'Bruno' -- and ET was there!

"This is the most powerful documentary since 'The Lion King,'" explains Bruno to ET.

"We went to, like, Syria, Palestine, and Jordan -- you know, it was the whole of the Middle Earth," he says about the film's myriad Middle Eastern locations. "And it was absolutely terrifying because there's absolutely no sushi anywhere. It's just hummus and pizza. And also the fashion choices are dreadful."

In the new film out July 10, Baron Cohen reunites with 'Borat' director Larry Charles to introduce the world to Austria's most famous fashionista. The film follows Bruno's (Baron Cohen) hilarious journey as he travels the world in search of fame and love.

Watch the video to find out what kind of surprises viewers can expect from the new film and to hear about the hilarity that ensued during filming from the writers, producers, and stars.

Posted July 06, 2009 7:15:00 AM
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