Taylor Swift's reputation era is starting off strong.
The first single off her highly anticipated new album, "Look What You Made Me Do," is already breaking records. The sultry, eye-popping lyric video notched more than 19 million views on YouTube in its first 24 hours on the site, surpassing The Chainsmokers' "Something Just Like This" as the most-viewed lyric video debut.
It also marks the biggest 24-hour debut for Swift herself, surpassing the 17 million "Bad Blood" record in 2015.
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Meanwhile, Variety reports that "Look" shot to the No. 1 spot on iTunes within 30 minutes of release and went on to set the new global first day streaming record on Spotify with over 8 million streams.
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Swift's weekend domination will continue on Sunday, Aug. 27, at the MTV Video Music Awards, where the official video will be revealed.
The Joseph Kahn-directed visual was quick to draw a bit of controversy for what some compared to Beyonce's "Formation" video, based on a quick teaser that showed Swift in a black leotard and flanked by a row of male backup dancers behind her.
Kahn was quick to shut down that speculation, tweeting: "I've worked with Beyoncé a few times. She's an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey."
He also added that "there's something to that 'formation' shot I painted out and you haven't seen yet. Stay tuned Sunday :)."
"Look" marks the fifth collaboration between Swift and Kahn, following her 1989 offerings "Bad Blood," "Blank Space," "Wildest Dreams" and "Out of the Woods."
For a closer look at what to expect from Swift's next video, watch below.