First Look: 'Good Wife' Gets Naughty

When The Good Wife closed out season two with Will & Alicia's steamy hotel tryst, you knew that carnal encounters would play an even bigger, yet totally new, role in season three. And as you can tell from this exclusive sneak peek at the show's red-hot new ad campaign, sex is on the menu!

Spotlighting series star -- and Emmy nominee -- Julianna Margulies, the ad's tagline pretty much says it all: Don't Let The Name Fool You! In other words, Good is about to get very, very bad!

Which jives perfectly with Margulies' wishes for season three. "I think she has to get enough backbone where she can carve out a space for herself, rather than be constantly sh** on," the actress said at The 2011 Peabody Awards, where Good Wife was honored.

As for her relationship with Kalinda, Julianna hints that "It's going to take a very long time for her to ever forgive Kalinda [for saying], 'I didn't know who you were, you were just a housewife.' That was almost more insulting. I would like to see Alicia come around from that and show the world what being 'just a housewife' truly means!"

The Good Wife returns to CBS on Sunday, September 25 at 9 p.m.