Entertainment Tonight ET Online ETOnline.com

While money is the name of the game in advertising, every now and then, two companies fight over a client that's more important than bolstering the bottom line.

Such is the case with next week's all-new episode of The Pitch, where the prize is snagging JDRF -- the leading global organization focused on type 1 diabetes (T1D) research. But as you can see from this ETOnline exclusive sneak peek, reeling in the big fish takes a bold type of bait!

The Pitch airs Sundays at 11 p.m. on AMC.