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Arsenio Hall is coming back to late night TV in the Fall of 2013, and only ET has your first look before anyone else at the clever, first-ever promo for The Arsenio Hall Show!

Video: Arsenio Hall Talks Returning to Late Night

Designed to look like the trailer to a pulse-pounding, big-screen horror movie, the edge-of-your-seat promo even scared Arsenio himself!

"They've come up with a real, unique, creative angle," says Arsenio of the first promo spot for the show, which debuts in syndication on 9/9/13. "I looked at the dailies and I frightened myself."

Related: Arsenio Hall Wins Celebrity Apprentice

The trailer-length promo from CBS Television Distribution begins airing today on all Arsenio Hall Show affiliate stations, kicking off the campaign for the new late night syndicated talk show that will be seen all across the country next year.

Look for more with Arsenio on ET!