CBS Chief Les Moonves on Beyonce's Halftime Show
January 08, 2013
CBS unveiled its programming plans Tuesday for this year's Super Bowl on February 3 in New Orleans and CEO Leslie Moonves says the most talked about event so far has been the anticipated show-stopping halftime performance by Beyonce.
Moonves said he was thrilled when the NFL brought up the possibility of Beyonce performing and he wholeheartedly endorsed the idea. "She's been great for awhile, but it feels like the timing couldn't be better," he said. "With her, and the baby, and Jay-Z, and what they represent -- plus she's at the height of her musical career, so we're really excited!"
CBS' coverage of Super Bowl XLVII -- which will be called by longtime sports announcers Jim Nantz and Phil Simms -- will include seven hours of pre-game coverage before the kickoff begins at 6:30 p.m. ET. The network also announced that CBS News will base all its broadcasts in New Orleans for the entire week, as will Julie Chen and the rest of the co-hosts of The Talk.
Watch the video to also hear the CBS chief comment on why just as many people will be tuning in to the Super Bowl for the new commercials as the game itself.