Inside Mad Men's Evolving Fashions
By DAVID WEINER
April 05, 2013
Mad Men returns this Sunday with a season six two-hour premiere on AMC, and as the characters settle in to the latter half of the '60s, their fashion styles reflect the changing mores and pop-culture landscape. Watch the video as the cast ruminates on their evolving wardrobe and how the more things change, the more they stay the same.
"Don's fashions haven't really changed much since the beginning of the show, whereas we've seen a lot of other people's [fashions] gradually shift and gradually change," Jon Hamm tells ETonline of his signature character, pointing to his own father and grandfather's immutable style: "They had the same haircut for about 45 years. It did not change until the day they died, and that'll probably be Don. I don't think we'll see Don too shaggy anytime soon."
"I think the men's fashion this year is standout. It's definitely groovier," says Christina Hendricks, who plays Joan Harris on the show. "My outfit in that first [season six] episode, I feel like Daphne in Scooby-Doo." The curvy actress says that she has "definitely have been influenced" by her character's fashion predilections in her own, real-life style, and gives a shout-out to the show's costume designer, Janie Bryant, who "does an extraordinary job."
"What I love about Peggy's fashion this season is at the beginning [of Mad Men] it was very dowdy, it was very young, naïve, very not put-together," says Elisabeth Moss of her character's look. "And I think it kind of went in this other direction – all of a sudden she was super fashionable and super cute. And now I feel like we've kind of settled down and she's sort of developed her own style that is neither super-progressive nor dowdy and plain – it's who she is, and it's probably how she'll dress for the rest of her life."
Watch the video for more of the cast's fashion observations, including January Jones, Jessica Pare, John Slattery, Kiernan Shipka and Vincent Kartheiser.