While there are only three words uttered by the bearded actor in this commercial, People reports
that other Lincoln ads will include similar prose and ponderings that got so much attention earlier this year. "It's not about huggin' trees. It's not about bein' wasteful, either. You just got to find that balance, for takin' care of yourself takes care of more than … just yourself," McConaughey says in one ad as he drives through Los Angeles' Griffith Park overlooking the city. "That's the sweet spot."