5 Things to Know About This Year's Super Bowl Commercials
By Raphael Chestang
Super Bowl commercials are sometimes even more entertaining than the game, so ET is breaking down what you need to know about the ads this year.
GoDaddy.com Won't Be Airing Their Controversial Puppy Ad. The Internet domain registrar and web hosting company yanked their puppy ad after if offended viewers to the point of launching a petition on Change.org. The spot featured a puppy on a journey home after becoming separated from its human family only to be sold upon its return. According to Ad Age's Jeanine Poggi, the backlash might not be a bad thing. "Not only do they have the benefit of having the first ad out there and creating that buzz, now they have mystery and no one know what they're next ad is going to look like," she told ET.
Budweiser Will Air a Sequel to Their Puppy Love Ad. Last year's ad featured a puppy who befriended one of the Budweiser Clydesdales. This year we see another episode in their friendship as the pup finds itself in hot water and relays on the help of its equine pals to save it.
Commercials Will Be More Sentimental Than Sexy. "There's definitely been a shift away from the scantily-clad and the sexy commercials," Poggi said. "There are some this year. Carl's Jr. is running a regional ad [starring model Charlotte McKinney] and Victoria's Secret will be in the game, but it's certainly less scantily-clad and risqué than perhaps some other ads. There's been a bigger move in shifting to the sentimental."
There Will Be More Domestic Violence PSAs. Before and during the game viewers will have their attention drawn to the problem of domestic violence. One of them, from the NFL's No More campaign could leave you with chills. Reportedly based on a true story, a woman calls 911 and pretends to order a pizza when she is unable to say what is really happening in her own home. We see that her house is in disarray with dishes in the sink, books on the floor and a messy bed. She does her best to remain on the phone with the operator, and we see the sad image of a framed picture of the woman on the ground next to the trash can.
The First Ad Will Feature an Unlikely Pairing. Toyota has the first commercial after kick off featuring Paralympic bronze medalist Amy Purdy and the voice of Muhammad Ali. "I am absolutely honored to be teamed up with Muhammad Ali," Purdy told ET. "It's so surreal." In the TV spot, Purdy is seen training while a Muhammad Ali speech from 1974 plays in the voice over. "I think people are just craving inspiration," Purdy added. "It's about how it makes us feel, and we all want to feel inspired."
Super Bowl XLIX, which pits the New England Patriots against the Seattle Seahawks, airs Sunday, Feb. 1 at 6:30 p.m. ET/ 3:30 p.m. PT on NBC.