'SNL' imagines what it was like for the good-intentioned director to realize how tone deaf the commercial really was.
Kendall Jenner's ill-fated Pepsi ad – in which she solves the issues of police brutality, systemic racism and government distrust – was pulled from the air almost immediately. Now, this weekend's Saturday Night Live imagines what was going down on set during the production of the controversial commercial.
In the pre-taped sketch, Beck Bennett stars as the director of the large-budget commercial moments before filming starts. The excited director takes a phone call from his sister to share the exciting moment and begins to explain the premise of the commercial.
We only hear the director's side of the conversation, but after gleefully describing the ad as an "homage to the resistance and Black Lives Matter," he abruptly stops talking as his sister tells him how "tone deaf" the idea really is.
Rattled but still self-assured, the director asks to speak to his sister's husband who shares the same concern – this time over the potentially racist depiction of different ethnicities. In fact, everyone he talks to over the phone has the same general opinion.
Eventually, the time comes to film the commercial and there's no backing out of it now, as the panicked director looks for a way to flee production.
WATCH: Kendall Jenner Touches Down In Paris Following Pepsi Controversy
Jenner (played by Cecily Strong) emerges from her trailer, also talking on her phone, but she seems much more excited by the ad's premise.
"Um, I stop the police from shooting black people by handing them a Pepsi?" she explains. "I know, it's cute right?"
For more on the actual commercial that generated a massive amount of negative press for the soft drink giant, check out the video below.
WATCH: Kendall Jenner 'Devastated' Over Pulled Pepsi Ad Controversy -- Is This a Career Breaker?