Best 242 Amazon Deals: Save on Beauty, Face Masks, Apple, UGG, Echo, Roku, Fitbit, Alo Yoga & More

Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer. Promotions in this article are subject to availability, expiration and other terms as determined by partner.
Amazon Cyber Monday Deals
NoSystem Images/Getty Images

The holiday season has passed, and the New Year is here! Amazon's New Year, New You Deals are chockfull of discounts and markdowns. Now's the time to shop everything you need to tackle your New Year's resolution (or goals, if you don't believe in New Year's Resolutions). For those who believe in New Year's Resolutions, there's still time to get your New Year, New You shopping done! We've gathered all the best deals on items for fitness, wellness, beauty, home, and more!

There are loads of deals and deep discounts on everything you need to be fit, healthy and organized for the New Year at the Amazon sale event from Apple, Adidas, Ugg, Samsung, Fitbit, Toshiba, Adidas, Kate Spade, Rebecca Minkoff, Sony, Amazon devices and hundreds of other retailers. Shop fast to snag deals on your favorite brands during this month, while supplies last!

Black Friday and Cyber Monday kicked off last year's biggest shopping season, now the Amazon New Year, New You Deals extravaganza kicked off the New Year helping everyone gear up to tackle their fitness goals, skincare routines, workouts, and more! Now Amazon's New Year New You sale is kicking off the New Year with discounts for a great start! They're offering deals and steals on beauty & personal care, health & wellness, fitness, activewear, outdoors, and etc. Many retailers are already competing by extending their sales and offering great deals as well. Notably, Walmart recently launched its Amazon competitor, Walmart Plus, last year and they're crushing it with the deals available.

It’s never too early to get a head start on your New Year's list. At the Amazon sale, shoppers can find items for your kid, friend, mom, dad, coworkers, or yourself. From budget friendly to eco-friendly unique birthday gifts, to a New Years treat for yourself, major markdowns at Amazon New Year, New You sale event has deep discounts on Tumi luggage, Adidas sneakers and apparel, Tory Burch handbags, Eddie Bauer coolers, Soludos shoes, Levi's jeans, Skechers sneakers, Kate Spade handbags, American Apparel clothing, Frye bags and boots, Superga sneakers, Ugg bootsAlo Yoga leggings, and Rebecca Minkoff handbags

The Amazon shopping extravaganza is offering up deep discounts on electronics, home decor,women's clothing, kitchen supplies, camping gear, travel gear, designer handbagswinter jackets, designer dresses, sandals, sneakers, boots, designer sunglasses, activewear, designer backpacks, men's clothing, shoes, jewelry, kids/baby gearathleisureloungewear, trendy tie dye items, watches, luggage, fitness trackers, diamondstoys and more.

With their new guide section, Amazon has made it incredibly easy to shop for everything you need to tackle your New Year’s resolution and self-care to start your New Year off right. Amazon features deals on health & wellness, beauty, activewear, fitness & outdoors, subscription boxes, home & kitchen, and more.

In this pretty-budget-friendly price range, you'll find ET’s top picks on gifts for your loved ones or something for yourself, including home gym equipment, face masks for exercising, self-help books, meal kits, skincare, fitness trackers, leggings, activewear, running shoes, and more! Whether you are shopping for that special someone, or treating yourself, there are tons of great deals at Amazon’s New Year, New You sale event just a click away.

Below are some of the best 220 Amazon New Year, New You deals Entertainment Tonight has found that are available to shop right now.

With Valentine's Day and Presidents Day approaching, check back for new deals! Happy shopping!

Also, Check out all of ET's top picks on everything you need to achieve your New Year's Resolution.

Watches, Smart Watches and Fitness Trackers


Face Masks




Home Improvement

Smart Home




Handbags, Backpacks, Luggage and Wallets


Smart TVs, Projectors and Streaming Devices

Headphones, Speakers, Cameras and Printers

Computers, Tablets and Phones



With the Amazon Holiday Deals sale rolling, you'll find all the sales you won't want to miss just below, and keep this page bookmarked because we'll be bringing all the latest deals straight here as soon as we find them.

Activewear Brands: Up to 40% Off

Adidas Footwear and Adidas Apparel 

Alo Yoga

Aldo: Up to 50% Off Select Styles

American Apparel 

American Tourister

Anne Klein Watches

Armani Exchange Menswear

Calvin Klein Men's and Women Clothing

Champion Streetwear: Save Up to 40%

Cole Haan Shoes

Coleman Outdoor Gear



Daily Ritual Apparel

Ecco Footwear

Eddie Bauer Men's and Women's Clothing and Coolers

Frye Women's and Men's Bags



Karl Lagerfeld Handbags

Kate Spade Shoes, Handbags and Accessories

Kenneth Cole Reaction Backpacks and Luggage

Keurig Coffee Makers

Lacoste Men's and Women's Apparel and Shoes

Levi's -- Save Up to 40% 

Lucky Brand Apparel, Accessories and More

Marc Jacobs


Nautica Menswear

New Balance Men's and Women's Footwear

Original Penguin Menswear

Panasonic Electronics

Premium Denim: Hudson, True Religion and More

Puma Apparel, Shoes and Accessories

Rachael Ray

Ray-Ban Sunglasses

Rebecca Minkoff Handbags

Roborock Robot Vacuums

Samsonite Luggage

Shopbop: Save Up to 40%


Soludos Footwear

Steve Madden Shoes

Superga Footwear

Swimwear Deals on Select Styles


Timex Men's Watches

Tommy Hilfiger

Tory Burch Handbags, Shoes and Accessories

Tumi Luggage

Under Armour

Veja Sneakers

Vera Bradley Handbags

Vineyard Vines Menswear


Women's Jewelry

Women's Watches: Up to 50% Off



New Year, New You: Everything You Need to Stay Healthy and Organized

How to Level Up Your Skincare Routine in 2021

The Best Fitness Tracker 2021

The Best Leggings for Lounging, Working Out and Yoga

The Best Books on Amazon to Help Conquer Your New Year's Resolutions

Face Cleansers for All Skin Types and Every Budget

Amazon's New Year, New You Deals on Beauty Products for Under $35

Amazon's New Year, New You Deals on Sneakers -- Adidas, Puma, & More

Amazon's New Year, New You Deals: Best Deals on Leggings

The Best Beauty Products to Achieve Jennifer Lopez's Dewy Glow

New Year, New You: 47% Off These Celebrity-Beloved Alo Yoga Leggings

Amazon New Year, New You Deals: Save Up To 40% Off Alo Yoga Leggings & More

Best Amazon Deals: Save Up to 45% on UGG Boots, Slippers and More

Best Amazon New Year, New You Deals on Adidas Sneakers and Apparel

Best Amazon New Year Deals on UGG -- Save Up to 45% on Boots, Slippers, Sneakers and More

Best Amazon New Year, New You Deals on Fitness Trackers

Amazon New Year Sale: Save Up To 50% Off on Vera Bradley Bags & More

Best Amazon New Year Deals on Bras

Amazon's New Year Sale: Save Up To 50% Off Designer Shoes

The Best Amazon New Year, New You Deals on Calvin Klein Underwear

The Best Walmart Holiday Deals: Smart TVs, Apple, Google, Samsung, Computers, Toys & More

Best Amazon Holiday Deals On Devices -- Kindle, Echo, Ring, Fire TV, Blink & More

Best Holiday Deals From the Amazon Holiday Gift Guide

Amazon Holiday Deals on Jewelry -- Save on Diamonds, Pearls and More

Best Amazon New Year, New You Deals on Fitness Trackers from Apple, Fitbit. Garmin & More

Oprah's Favorite Things 2020: Shop Her Fashion Gift Picks on Amazon

Amazon's New Year, New You Deals: Best Handbag Deals from Kate Spade, Tory Burch, Coach, Frye & More

Amazon's New Year, New You Deals: Shop 1 Carat Diamond Earrings Under $600

Best Amazon New Year, New You Deals on Designer Shoes and Boots

Holiday Gift Guide for Fashion Lovers -- Savage x Fenty, UGG and More

Amazon New Year, New You Deals: Best Kate Spade Deals on Handbags, Wallets, Sunglasses, Jewelry & More

Amazon's New Year, New You Deals on Sneakers: Save Up To 50% Off Adidas, Puma, Cole Haan, Under Armour, & More

Amazon Holiday Deals: Best Deals on Designer Watches from Apple, Movado, Garmin, Nixon & More

Lululemon Is Slashing Prices During Their Cyber Monday Sale: The Best Deals on Leggings, Bras, Jackets & More

Best Holiday Gifts and Deals for Beauty Lovers -- Kiehl's, La Mer, Jo Malone, Fenty Beauty & More

Oprah's Favorite Things 2020 Are Here! Shop Oprah's Holiday Picks on Amazon

Amazon New Year Deals: 25 Best Deals Under $50

Best Amazon New Year Deals for Beauty Lovers -- OPI, Tarte, Nanette Lapore & More

Target After-Christmas Sale: Shop the Best Deals on Apple Products, Kitchen Appliances and More

Oprah's Favorite Things 2020: Shop Home Gifts

Best Amazon New Year Deals on Backpacks

Amazon New Year, New You Deals: Best Deals on Luggage from Tumi, Samsonite, TravelPro and More

Holiday Gifts From Celebrity Brands -- J.Lo x Coach, Fenty Beauty, SKIMS and More

Amazon New Year Deals 2020: Save $100s on Frye Handbags

Best Travel Gear Deals at Amazon's Cyber Monday Sale

Best Amazon Cyber Monday 2020 Deals on Tory Burch Handbag, Jewelry & More

Amazon New Year Sale: Best Deals on Ray-Ban Sunglasses -- Save Up to 40% Off Select Styles

Best Amazon New Year Deals for the Home -- Echo Show 8, Apple, Instant Pot & More

Amazon Cyber Monday 2020: Best Deals on Designer Sunglasses -- Gucci, Coach, Ray-Ban, Oakley & More

Best Holiday Gift Deals for Kids and Babies