Best New Beauty Products Launching This Month: May 2020

Are you keeping up with the latest beauty products?
With so many makeup, skincare, haircare and fragrance launches rolling out every week, we're here to help edit them down to the ones you need to know about each month.
Some of our favorites from this month include the Anastasia Beverly Hills Norvina Electric Cake Liner for fun, neon eyeliner looks and the Estee Lauder Pure Love Cooling Highlighter for that summer glow.
Ahead, shop the best new beauty products for May and check back as we add more items as they're shelved.
May 2020
Eyeliner just got more fun! Anastasia Beverly Hills has launched a trio of water-activated, highly-pigmented electric colors that have long-lasting opaque finish for creating statement-making graphic liner looks. Available in a set of pink, yellow and lime or orange, white and purple. The coolest part? They glow under UV/blacklight.
April 2020
Love Charlotte Tilbury's bestselling Magic Cream? Then try the new serum version! The Magic Serum Crystal Elixir features ingredients like Golden Vitamin C and peptides to target wrinkles and deliver bright, hydrated skin. It's also infused with a crystal complex of moonstone, ruby, rose quartz, crystal quartz and amethyst, inspired by holistic wellbeing.
Authentic Beauty Concept is a new vegan haircare line of high-performance products that focus on real, un-retouched beauty. The brand is introduced in three collections of cleanser, conditioner and mask that target various hair types -- Hydrate line for dry and curly hair types, Glow line for color-treated hair and Replenish line for damaged hair. It also offers styling products, too, such as shaping cream and dry shampoo.
On April 17, Rihanna's Fenty Beauty is launching the new Cheeks Out Freestyle Cream Blush -- a lightweight cream that melts into the skin for a soft, natural-looking wash of color, available in ten shades from baby pink to violet. Plus, Fenty Beauty is also releasing Cheeks Out Freestyle Cream Bronzer in seven sheer, buildable shades.
MAC Cosmetics' second collection celebrating the late musician Selena Quintanilla will launch on April 21. Created in collaboration with Quintanilla's family, the 15-piece range is inspired by her 25-year legacy, featuring lipsticks, highlighter, bedazzled makeup bag, eight-shade eyeshadow palette and more. The pre-order sold out quick, so we suggest you act fast when the coveted collection drops!
PMD Beauty's facial cleansing device, that breaks down dirt and oil as you cleanse at 7,000 vibrations per minute, just got a major update. The latest design features a 24k plated gold back to use to massage on the skin to help reduce inflammation. Plus, it heats up with ActiveWarmth technology so you can enhance deeper absorption of skincare products -- just add your favorite serum or face oil right onto the gold back.
Clean beauty brand Drunk Elephant's highly-anticipated haircare collection, created with Jennifer Aniston's hairstylist Chris McMillan, is out! The Cocomino Marula Cream Conditioner moisturizes and repairs the hair, while the Cocomino Glossing Shampoo cleanses and smooths. The launch also includes the T.L.C. Happi Scalp Scrub, an AHA/BHA acid blend that dissolves dead skin cells, and the leave-in Wild Marula Tangle Spray to help detangle and protect tresses from heat. Drunk Elephant has also released a body care collection of body cleanser, body lotion and deodorant. Receive free shipping on all orders on Sephora's online store with the code FREESHIP.
March 2020
CBD beauty brand Lord Jones dropped its very first facial moisturizer. The new Acid Mantle Repair CBD Moisturizer, formulated with full spectrum hemp-derived CBD oil and sunflower seed oil, is said to help maintain the acid mantle of the skin -- a protective barrier against bacteria and other contaminants -- while supporting the moisture barrier and rebalancing stressed-looking skin.
Dyson has introduced its latest advanced hair tool -- a straightener! The cord-free Corrale features flexing plates that shape around your hair for an effortless pass and amounts to 50% less breakage compared to solid plates. It offers three precise heat settings and the intelligent heat control regulates the plates so it never gets hotter than the temperature you choose. Plus, it automatically shuts off after 10 minutes of inactivity -- in other words, you never have to stress about whether you left the straighter on again.
February 2020
Glossier's first product launch of 2020! The Insta-fave's new Skywash is a sheer matte lid tint, available in seven shades inspired by the Southwest. The doe foot applicator makes it easy to swipe on. It's a buildable wash of color with a silky, diffused finish. Choose two colors for $30, one for $18.
Big, bold color is the name of the game for the new Le Monster Matte Lip Crayons from Lady Gaga's makeup line, Haus Laboratories. The lip crayon is said to provide full coverage in one swipe. The formula is creamy and dries down into a full, matte finish. We especially love the 1950 shade -- a pure, classic red.
If you love the RMS Beauty Living Luminizer, get ready to add the Living Glow Face & Body Powder to your makeup bag. This superfine powder with light-reflecting shimmer can be used on the face and body for that glowing-from-within luminosity.
The beauty brand from influencers Marianna Hewitt and Lauren Gores Ireland are continuing to widen their categories, in addition to their Insta-fave face masks. Next up, a cleanser! The new Super Amino Gel Cleanser is a gentle, pH-balancing gel formula that features a combination of 11 amino acids to support skin elasticity. It can be used on normal, dry, combination and oily skin.
Milani's new ultra-black waterproof mascara claims to have a wear time of up to 24 hours, curl, lengthen and volumize individual lashes with its cone-shaped brush. It's also formulated with jojoba complex and ProVitamin B4 to help nourish, condition and protect the lashes. And the best part? It's under $10!
In collaboration with Kacey Musgraves, the Slow Burn candle from Boy Smells is named after the opening track of her GRAMMY-winning album, Golden Hour. It boasts scents of incense, black pepper and guaiac wood to capture Musgraves' heartfelt song. The candle immediately sold out when it first launched, so be sure to pre-order the restocked candle now before it's too late. The candle will ship in April.
January 2020
We asked and RiRi answered. The first-ever mascara from Rihanna's Fenty Beauty is here! The Full Frontal Volume, Lift & Curl Mascara features a two-in-one, flat-to-fat brush that's optimal for precise lash grabbing action to volumize, lift, lengthen and curl for a fully fanned-out, fluttery result.
The under-$20 clean skincare brand has launched two toners! The Weekend Glow Daily Brightening Solution features a four-acid complex of lactic, glycolic, azelaic, and kojic acid to gently exfoliate and brighten dark spots, while the Baby Cheeks All-in-One Hydrating Milk is a calming formula that restores the skin's natural pH balance and can be used as a makeup remover, cleansing milk or hydrating toner.
Vegan makeup that doesn't cost an arm and a leg! Made with 100% vegan ingredients, Covergirl's new Clean Fresh Collection is free of sulfates, formaldehyde, phthalates, parabens and talc. (Riverdale's Lili Reinhart is the face of the line!) The collection's foundation, Clean Fresh Skin Milk, is a hydrating light coverage formula that results in a dewy, glowy finish.
If makeup wipes aren't doing much for you, we suggest elevating your getting-ready-for-bed routine with the Aglow Cleansing Butter from clean beauty brand, lilah b. The luxurious, melts-on-the-skin formula transforms from butter to oil, which you massage on the face to remove makeup. It also doubles up as a cleanser (gently wipe off with a cloth) and hydrating mask (leave on for 10 minutes before rinsing).
Although we adore the brand's cream makeup sticks, we're super excited about its newest offering of Plush Paints. The lightweight, soft, velvety formula can be swiped on the lips, cheeks and eyes using the doe foot applicator. If you can't be bothered with carrying multiple makeup products, this one is for you.
Love Charlotte Tilbury's number-one selling Pillow Talk lip liner and lipstick? Then you'll swoon over the celebrity makeup artist's new Instant Eye Palette in Pillow Talk, featuring 12 new eyeshadow shades (equivalent of four different looks!) inspired by Pillow Talk's iconic, universally flattering pink hue. Tilbury used the stunning palette on Salma Hayek, Michelle Williams and Busy Philipps for the 2020 Golden Globes.
The Vital-E Microbiome Age Defense Cream is Peter Thomas Roth's latest moisturizer option. The solid-to-cream formula (warm it up with your hands) claims to visibly repair and strengthen the skin barrier, specifically to support the skin's microbiome -- an invisible shield that protects against the aging effects of environmental stressors such as pollution and blue light.
Boy Smells dropped its Valentine's Day collection of three limited-edition scented candles -- Rosalita (woodsy and floral scent), Jade Vert (green and woodsy scent) and Dynasty (fresh floral scent). The range is inspired by the ethereal, amorous paintings of artist Will Cotton, housed in candy-colored jars. It's a no-brainer gift.
Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer.
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