This marks Kimye's first ever ad campaign together.
"For this Menswear campaign, I wanted to capture a moment of love," Balmain creative director Olivier Rousteing said in a statement about the new ads, which were shot by famous photographer Mario Sorrenti. "Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity -- they are the new modernity. This is more than a campaign, it expresses something beyond clothes -- it is a celebration of love and friendship. This is a new statement for Balmain."
And clearly, Kim and Kanye are passing on their love for Balmain to their one-year-old daughter North West. In November, Kim proudly showed off three custom Balmain jackets given to North by Rousteing himself.