Alessandra is a part of a growing trend in the industry being led by supermodel Emme and other celebs like Melissa McCarthy and Rebel Wilson.
"One hundred million women above a size 12 in this country alone spent $17 billion this year," Emme told ET. "The industry also left $12-$14 billion on the table because not enough product was available for her to buy."
Wilson chatted about her Torrid clothing line with ET, saying, "It's not about the money. It's about making cool clothes that I would want to wear that I really can't find online."
McCarthy had a similar idea behind her Seven7 line, which launched in the fall.