See Gwyneth Channel Fashion Icons Madonna, Audrey, Brigitte and Farrah

Gwyneth Paltrow serves up some serious glamour in her latest campaign for Max Factor, channeling fashion icons Madonna, Audrey Hepburn, Brigitte Bardot and Farrah Fawcett.

"With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr Max Factor … the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time," the brand tells Grazia about the head-turning campaign.

And clearly, a usually natural looking Gwyneth was game to go all the way with the looks, starting with Madonna. Rocking a super-'80s look, Gwyneth committed in a sheer lace shirt and chains, complete with sporting some shocking hot-pink hues on her famous face.

Click the pics to see Gwyneth channel other famous ladies from the decades!