See Gwyneth Channel Fashion Icons Madonna, Audrey, Brigitte and Farrah

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Max Factor

Gwyneth Paltrow serves up some serious glamour in her latest campaign for Max Factor, channeling fashion icons Madonna, Audrey Hepburn, Brigitte Bardot and Farrah Fawcett.

"With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr Max Factor … the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time," the brand tells Grazia about the head-turning campaign.

And clearly, a usually natural looking Gwyneth was game to go all the way with the looks, starting with Madonna. Rocking a super-'80s look, Gwyneth committed in a sheer lace shirt and chains, complete with sporting some shocking hot-pink hues on her famous face.

Click the pics to see Gwyneth channel other famous ladies from the decades!