Shot in black-and-white, the striking video features Shelton singing on the beach while a young lady frolics in the surf and poses in front of the afternoon sun as waves crash on the rocks behind her. The majority of the video takes place on the beach, but the shots are interspersed with scenes of Shelton at a bar, drink in hand as he watches the beautiful woman dance.
Earlier in the day, Shelton tweeted that the single, the first off his upcoming album, If I'm Honest, "is about exploring something new."
"Came Here to Forget" also explores the themes of romantic encounters and fresh starts in love, which The Voice coach is intimately familiar with.
While Shelton has said his upcoming 12th studio album won't contain any "juicy details" about his 2015 divorce from Miranda Lambert, he did admit that a lot of his music is inspired by his emotions and romances. The 39-year-old country crooner hinted that this includes his relationship with singer and No Doubt frontwoman, Gwen Stefani, whom he's been dating since November.
Earlier this month, he told CMT that even though he won’t be gossiping about his current and former loves, country music does lend "itself to emotions and things that you go through when you go through a divorce and, more so, the getting over that and moving on and finding someone else."
Stefani, however, recently released her first solo album in 10 years, This Is What the Truth Feels Like, and she did include songs inspired by her 2015 divorce from Gavin Rossdale and her burgeoning romance with Shelton. She confirmed to Jimmy Kimmel that her single, "Make Me Like You," is "about that guy."
Shelton's new album, If I'm Honest, comes out May 20.
It was recently announced that Shelton would be returning for season 11 of The Voice along with his fellow stalwart coach, Adam Levine, and newcomers, Miley Cyrus and Alicia Keys. There’s no word yet on whether or not Stefani will return as a mentor, but her time with Shelton this season has been nothing short of adorable. Check out the video below to see the lovebirds co-coaching Voice hopefuls.