On the heels of three historic fundraising telecasts in 2008, 2010 and 2012, the Entertainment Industry Foundation's groundbreaking Stand Up To Cancer program will return to primetime television on Friday, September 5, 2014 at 8 p.m. ET & PT.
CBS, ABC, NBC, FOX as well as various cable networks are donating one hour of simultaneous commercial-free primetime for the nationally televised fundraising special, which will be executive produced by Emmy-winning producer Joel Gallen and Gwyneth Paltrow.
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Past celeb participants have includes such A-listers as Jennifer Aniston, Beyonce, George Clooney, Jennifer Garner, Denzel Washington and more.
"Cancer profoundly touched my life when I lost my father to the disease twelve years ago, and Stand Up To Cancer gives me a powerful platform to fight for a cause that I'm passionate about,” Paltrow said in a statement Wednesday. "I am thrilled to join Joel Gallen to executive produce the Stand Up To Cancer telecast again this year, and honored to continue standing up in my father’s memory."
During this year's broadcast, celebrities will use an on-stage digital lounge to interact with viewers via social media. Viewers will be able to donate via a toll-free number, standup2cancer.org and text-to-give, with one hundred percent of the donations going to support collaborative cancer research programs.
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For more information on Stand Up To Cancer, click here.