General Mills Says Bruce Jenner Is Still 'A Respected Member of Team Wheaties'
By Antoinette Bueno
General Mills, the company behind the cereal Wheaties, is standing by Bruce Jenner.
The 65-year-old former Olympian famously appeared on the iconic Wheaties cereal box -- dubbed "the breakfast of champions" -- in 1977, at the height of his sports fame. His impressive athletics career was highlighted last Friday, when Jenner confirmed in a much-watched interview with Diane Sawyer that he is transitioning from male to female.
"Bruce Jenner continues to be a respected member of Team Wheaties," a spokesman for General Mills told TheWrap in a statement on Thursday.
Wheaties boxes featuring Jenner have definitely turned into a hot commodity following his groundbreaking 20/20 interview. For example, a Wheaties box with the former Keeping Up with the Kardashians star on the cover is currently going for $400 on eBay, and already has 34 bids.
Since Bruce's big interview, he's continued to receive an outpouring of support, including from his ex-wives Chrystie Crownover and Linda Thompson. Linda Instagrammed a picture of the three of them together on Wednesday, all sporting big smiles.