Gwyneth Paltrow Calls Comparisons to Reese Witherspoon and Blake Lively 'Misogynistic'
By Jackie Willis
Don't box Gwyneth Paltrow in with all the other actresses heading up lifestyle websites and companies.
"I feel there's something slightly misogynistic about it," the Goop entrepreneur told TIME that she finds it sexist when her brand is compared to that of other stars like Reese Witherspoon, Jessica Alba and Blake Lively, who've all embarked on similar business ventures.
"This is a very interesting question, because I wonder if George Clooney would be asked about Puff Daddy's ancillary liquor line," Paltrow, 42, touted. "I'm fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box."
Paltrow went on to call out how different Alba's The Honest Company was from her Goop. "Jessica, especially, who's a friend of mine -- our businesses could not be more different," she fired back. "There's not a lifestyle piece to her business. The fundamentals of our sites are very different."
As for Witherspoon's new Draper James site, Paltrow does admit there are some commonalities there. "Reese launched -- our businesses have similarities, but hers has retail," she said. "People are grasping at straws to tie us together and I get it, because it makes a good story."
Paltrow admits that she doesn't know Lively personally and doesn't comment directly about the actress' lifestyle site Preserve. She does say, however, "I want to do everything I can to support their businesses. ...I feel very proud when Jessica was on the cover of Forbes. I think that's amazing.
The actress proved how proud she is of Alba by featuring The Honest Company's organic body oil in Goop's June 4 newsletter.
Regardless of how proud she is of her peers, Paltrow does not want to be compared to them."I'm slightly offended by this sort of generalization that happens with myself and Jessica and Reese and Blake," she said. "Yes, there are similarities. But there aren't stories in TIME written saying, 'Wow, look at Arnold Schwarzenegger, who did x, y, and z!'"
"I think we're in a funny time for women. We are more and more the breadwinners in families across America or contributing equally," she said. "There's a shift happening sociologically and psychologically. People are wrestling with this new archetype of being a woman with a brain who's also sexual and trying to do more than one thing at a time."
Do you think it makes sense for people to draw comparisons to Paltrow and these other stars, or does the actress have a point?