WEN is getting slammed with claims that the product, intended to help hair, can actually make it fall out.
Two hundred women in 40 states have alleged that the WEN brand of cleansing conditioner has damaged their hair in a class action lawsuit. Some have claimed, amongst other things, that the product has caused significant hair loss and burning of the scalp.
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The brand was created by celebrity hairstylist Chaz Dean, who first made it in his kitchen. Dean is listed as a defendant in the lawsuit along with marketing company Guthy-Renker. Attorney and former prosecutor Julie Rendelman, who isn't involved in the case says a significant amount of money could be at stake.
"We're talking about millions of dollars," Rendelman said. "This is a pretty huge brand, and it's been around for quite a while, and so if they're looking for a settlement, they're looking for a very huge settlement. Remember, there's a lot of people that are complaining about this product."
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Reportedly, Dean's net worth is estimated to be around $10 million.
Despite the lawsuit, there are still thousands of positive reviews from customers who have enjoyed his brand.
The attorney for the 200 women suing WEN tells ET that they are declining to comment as they're trying to settle out of court.