Zayn Malik has taken another new direction -- with his hair.
Just in time for Valentine's Day, the former boy band member surprised us with neon pink tresses, tweeting a photo of the 'do on Saturday.
NEWS: Zayn Malik and Gigi Hadid Get Flirty on Twitter
This is not the first time the 23-year-old British singer has drastically changed his hair color.
Last August, he gave gray hair a try, a look he pulled off quite well.
A few months later, Malik took a cue from rumored girlfriend Gigi Hadid and bleached his hair blonde.
And let's not forget that time Malik dyed his hair green -- although he apparently does, considering he erased all proof from his social media accounts. Then again, he debuted that look just before splitting with his ex-fiancée, Perrie Edwards.
Let's relive the Hot Topic hue, shall we?
While we're not sure how Hadid feels about her man's updated locks, she rocked a new look herself on Friday.
While walking in Rihanna's Fenty x Puma New York Fashion Week show, the 20-year-old supermodel channeled her inner Elsa, donning icy white roots on the runway.
"Dreamt about @badgalriri's frozen forest last night. Honored to have closed the show x @puma #fentyxpuma," she wrote on Instagram.
PHOTOS: Gigi Hadid Poses Totally Nude for Her First French 'Vogue' Cover
Malik and Hadid can't seem to keep their hands off their hair -- or each other! Check out their sexy video for the song "Pillowtalk," below.