Even without the cute promotion, Stefani's latest solo album (officially released on Friday) is proving to be a success. Before she posted the video, This Is What the Truth Feels Like had already reached No. 1 on the iTunes charts in multiple countries -- including the United States, Brazil and Canada -- and was a worldwide trending topic on Twitter.
"Rare" isn’t the only track that appears to be written about Shelton -- the entire album is filled with lyrics that seem to detail her budding relationship with The Voice coach and her heartbreaking split from ex-husband Gavin Rossdale last August.
Watch the video below to hear more on the powerful lyrics.