Not everyone finds Victoria and David Beckham's recent videos of their son, Cruz, showing off his obvious singing talent adorable.
British journalist Piers Morgan slammed the A-list couple during an appearance on Good Morning Britain, calling them "shameless" for sharing videos of their 11-year-old son with their millions of social media followers.
"You get these celebrity parents and they bang on about protecting their kids and privacy and so on, and there they are Instagramming this 11-year-old to gazillions of people trying to make him a star, like, Brooklyn's now a photographer," Morgan said.
WATCH: Cruz Beckham Adorably Performs 'Cups' While Victoria and David Cheer Him On
The Beckhams' eldest son, 17-year-old Brooklyn, shot Burberry's latest fragrance campaign in February.
"I'm like, can't they just be kids, really?" Morgan continued. "When they leave school, [they can] make their own decisions. And if they want to go into this kind of thing, then great. This, to me, it's shameless."
Last week, 42-year-old Victoria posted a video of Cruz singing Twista and Faith Evans' "Hope" a cappella, which quickly went viral.
"Super cute Cruz!! #proudmommy" Victoria captioned the video on Instagram.
David followed it up with Cruz impressively performing "Cups" -- made famous by Anna Kendrick in Pitch Perfect -- and gushed about his youngest son.
"Look at my little man go... Ridiculously cute and the enjoyment in his face whilst doing it just makes us smile," the 40-year-old soccer star wrote.
WATCH: David Beckham Says He's Stricter With His Sons Than Harper: I Have No Power With Her
ET chatted with David at Kobe Bryant's farewell game at the Staples Center in Los Angeles last week, where he talked about his simple ambitions for his four children. Aside from Brooklyn and Cruz, Victoria and David are also parents to 13-year-old Romeo and 4-year-old Harper.
"That's all we want for our children -- to be passionate, for them to be good and polite kids," he exclusively told ET.