Not everyone finds Victoria and David Beckham's recent videos of their son, Cruz, showing off his obvious singing talent adorable.
British journalist Piers Morgan slammed the A-list couple during an appearance on Good Morning Britain, calling them "shameless" for sharing videos of their 11-year-old son with their millions of social media followers.
"You get these celebrity parents and they bang on about protecting their kids and privacy and so on, and there they are Instagramming this 11-year-old to gazillions of people trying to make him a star, like, Brooklyn's now a photographer," Morgan said.
"I'm like, can't they just be kids, really?" Morgan continued. "When they leave school, [they can] make their own decisions. And if they want to go into this kind of thing, then great. This, to me, it's shameless."