The 2016 Playmate of the Year has been slammed for her NSFW tweet and now says it was an accident.
Further proof that what happens on Snapchat doesn't actually disappear after you watch it.
Dani Mathers, the 2015 Playboy Playmate of the Year, has come under fire after the 29-year-old model posted a photo of a naked woman in her gym locker room, captioning the Snap, "If I can't unsee this then you can't either." She followed it up with a selfie of herself covering her mouth in mock shock.
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Mathers was quickly called out for the Snapchats in an onslaught of @replies, including one from size 22 model Tess Holliday:
"Should never make light of another woman's naked body," Mathers tweeted in response and deleted the picture from her Snapchat. "I'm sorry for what I did... I need to take some time to myself now to reflect on why I did this horrible thing."
Mathers also took to Snapchat to record a series of apology videos, claiming it was an accident:
"I just wanted to acknowledge a photo that I accidentally posted here on Snapchat earlier today and let you guys know that that was absolutely wrong, and not what I meant to do. I have chosen to do what I do for a living because I love the female body and I know that body shaming is wrong and that's not what I'm about, that's not the type of person that I am. That photo was taken to be a personal conversation with a girlfriend, and because I am new to Snapchat, I really didn't realize that I had posted it and that was a huge mistake."
"I know that I've upset out there, but please, please believe me when I say this is not the type of person that I am," she concluded. "I've never done this before. I will never do this again. You have my word."
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Mathers now faces the consequences for her Snapchat shaming: The playmate, who had a regular gig on the Heidi and Frank radio show on L.A.'s KLOS, has been suspended "indefinitely," according to TMZ.
She is also banned for life from LA Fitness. A spokesperson for the gym tells ET, "Our written rules are very clear: Cell phone usage and photography are prohibited in the locker rooms. This is not only our rule, but common decency."
"Her behavior is appalling and puts every member at risk of losing their privacy," LA Fitness adds. "Her membership has been permanently revoked, at all of our health clubs, and law enforcement has been notified."
The LAPD confirm to ET that they have heard about the incident, but because the victim has not come forward to file a report, there will be no further action. Should the woman do so, Mathers could face a misdemeanor charge.
ET has reached out to Mathers for comment.
Speaking of Playboy, Wheel of Fortune star Vanna White recently opened up about why she regrets her 1987 cover for the NSFW magazine and admits she was afraid it would ruin her career. Find out what she said in the video below.