But not everyone was pleased with the youngster’s decision to release new music. Good Morning Britain co-host Piers Morgan slammed the Beckhams on Wednesday's show.
“I think your children should go through schooling if [you have] famous parents, without being pushed into the commercial world too early,” he said, after holding up a bucket and saying he wanted to throw up into it over the news.
The outspoken talk show host also took to Twitter to continue his tirade against the famous family, writing, “They deliberately exploit their family for commercial gain. We are thus all entitled to comment,” and added, “I’m trying to protect Cruz Beckham from his fame-hungry parents.”
Cruz's voice has been compared to a young Justin Bieber, and the Biebs' longtime manager, Scooter Braun, even got into the conversation, slamming Morgan on Twitter.
They deliberately exploit their family for commercial gain. We are thus all entitled to comment. https://t.co/dW63Gr4Nuw
“He is an 11 year old who wanted to make a song to help other kids,” Braun wrote. “Once again Piers shows why he is a jacka** and why his show was cancelled… Some people in this world make a living out of finding the worst in every situation. It means they have a career.. not class. Just a career.”
He went on to personally call out Morgan, writing, “@piersmorgan how about you match him dollar for dollar to the charity? Instead of criticizing step up and help these kids the way Cruz is.”
Some people in this world make a living out of finding the worst in every situation. It means they have a career..not class. Just a career
Morgan replied, “Stop pretending this is about charity when it’s about promoting Brand Beckham & making YOU a ton of money off another young kid’s back… Only one massive hypocrite around here, Scooter – the guy using a kid to line his pockets. Again…”
Stop pretending this is about charity when it's about promoting Brand Beckham & making YOU a ton of money off another young kid's back. https://t.co/5kZySmr49I
The Beckhams have not publicly responded to Morgan’s comments, but have long been supportive of their son’s blossoming music career. David first posted a video of Cruz singing Anna Kendrick’s “Cups” in April, which sparked fan interest in his Bieber-like sound.
For more from Cruz’s singing career, watch the clip below!