The "Die a Happy Man" singer has teamed with Outnumber Hunger as the face of its 2017 campaign, harnessing the power of music to feed families in local communities across America.
"Did you know that 42 million people struggle with hunger? That's one in eight of us," Rhett says in a video announcing the partnership.
The dad-to-be's face will be featured on the packaging of several General Mills products. Beginning March 1, fans can enter the code found on each package along with their zip code at OutnumberHunger.com to help Feeding America secure five meals on behalf of their local food bank. Since its inception in 2011, Outnumber Hunger has helped donate more than 45 million meals.
This video is unavailable because we were unable to load a message from our sponsors.
If you are using ad-blocking software, please disable it and reload the page.
This year, the partnership will also include exclusive behind-the-scenes content from Rhett and his fellow Big Machine Label Group artists like Reba McEntire, Jennifer Nettles, Cheap Trick, Brett Young and American Idol champ Trent Harmon, along with a free 30-day subscription to Pandora-Plus.
"Fighting Hunger has never sounded so good," Rhett, who has been involved with Outnumber Hunger since 2011, says.
2017 is already shaping up to be a banner year for the 26-year-old, who is expecting a daughter with wife Lauren Akinsand adopting a child from Africa, as well as kicking off his Hometeam Tour with Kelsea Ballerini tonight in Saginaw, Michigan.
Here’s hoping the shows go off without a hitch! Rhett recently shared a hilarious story about how his own concert security almost forced him to miss one performance – hear him tell it, below.