Nick Viall Pokes Fun at Reality TV Stardom in First Official Ad for His New Grooming Line, 'The Polished Gent'


He's been The Bachelor, he's tried out Dancing With the Stars, and now, Nick Viall has yet another new venture.

The 36-year-old Milwaukee, Wisconsin, native released the first official ad for The Polished Gent, his new line of men's grooming products, via social media on Thursday, poking fun at the stardom he's received from being on reality TV.

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The commercial begins with Viall standing in front of a white background, asking himself, "Nick, what are you going to do next?"

The clip then shows footage of the heartthrob checking himself out while brushing his teeth, flashing his abs on the beach for a photo shoot and promoting "lean tea."

"Nobody wants that. You will, however, want this," he continues, opening a box and teasing the men's beauty products, which will be available starting May 8. "What is this? Well, I'm glad you asked! I'm 36 years old and I think I look young as f**k. And we can all agree that I've polished up over the past few years."

According to Viall, The Polished Gent is "a combination of carefully selected men's grooming products delivered right to your door. No thinking, no hassle, to keep your hair looking thick and full and your skin hydrated and smooth."

Watch the full ad below:

Viall first announced the news exclusively to ET at the Women Tell All special in March. "While the season's been airing, I've been launching a business with me and two other business partners," he revealed.

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"I'm very excited about that…and focusing a lot of my attention on that," he added. "It's a men's grooming line called 'The Polished Gent.'"

Hear more on his business in the video below!