Lauren London is paying tribute to Nipsey Hussle in a new Puma campaign.
Titled "Forever Strong" and created by London, the video begins by showing a panorama of downtown Los Angeles as she looks out into the distance. It then cuts to the streets of L.A. with shots of London at a bridge, strolling and showing off her arm tattoo of the late rapper.
"There is nothing to hide here. No way to pretend. We relate, we disagree, we disengage," London recites a lengthy poem written by Samantha Smith via voiceover. "Pain is the light. Pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows. I got a question only Lord knows: does life birth us twice?"
"Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger," the athleisure brand said in a statement.
Born Ermias Joseph Asghedom, Hussle died on March 31 of gunshot wounds to the head and torso, after he and two other men were attacked outside his Marathon Clothing Company store in L.A.'s Hyde Park neighborhood.
Hussle -- who was also an ambassador for Puma -- had two children, a daughter, Emani, and a 2-year-old son he and London welcomed in August 2016.
Since his death, London has been paying her respects to her love. Just last month, Hussle was recognized posthumously when the Recording Academy released the nominations for the 2020 GRAMMY Awards. The rapper is nominated for three GRAMMYs -- Best Rap Performance and Best Rap Song for "Racks in the Middle," plus Best Rap/Sung Performance for "Higher" with DJ Khaled and John Legend.
"Grammy nominated Nip. King Ermias. Humbled I was around such Greatness. Love You Forever ✨💙🙌🏽," London wrote on Instagram alongside a photo of him.