Dr. Phil Talks 'Daily Mail' Partnership: 'It's Going to Change the Face of Television'
By Raphael Chestang
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The Daily Mail is expanding its kingdom to television in the U.S. through a new deal with Dr. Phil McGraw. ET caught up with Dr. Phil at the DailyMail.com yacht party in Cannes, France where he dished on the whole new brand of television show.
"We are starting a project which will be known as Daily Mail TV," Dr. Phil told ET. "I've been a Daily Mail fan forever and that's what has led to this collaboration of two brands."
The tabloid news conglomerate has enlisted Dr. Phil's son Jay McGraw's Stage 29 Prods., the company behind The Doctors, to develop the syndicated newsmagazine show.
Dr. Phil and Jay will be executive producers on the program along with syndication veteran Carla Pennington, while CBS Television Distribution will handle distribution. Pennington, a former ET producer, currently is executive producer on Dr. Phil and The Doctors.
"We are putting together what we think is one of the most exciting and disruptive projects in television and the Internet by bringing Daily Mail online to broadcast television, and we think it is time to do that and we think it's going to change the face of television," Dr. Phil said.
Daily Mail has become one of the most-visited news sites in the U.S. after making its debut here in 2010.
A source told the Wall Street Journal that the show will involve "a mix of crime stories, breaking news and celebrity gossip."
"Daily Mail is not one bit bashful or shy about shaking things up and talking about what's behind the headlines, what's behind the story," Dr. Phil said. "That's what we love about Daily Mail editorial policies. They get it right and they get it real."