EXCLUSIVE: Jughead and Betty's 'Riverdale' Romance Continues in This Adorable Sneak Peek!

In our first look clip, Juggy adorably struggles to explain why he wants to hold Betty's hand as he walks her home.

's newest romance continues!

In this week's all-new episode of The CW's breakout Archie Comics-based series, Betty (Lili Reinhart) and Jughead's (Cole Sprouse) flickering relationship is heating up -- and only ET has your exclusive sneak peek at their latest sweet scene!

In our first look video above, Juggy adorably struggles to explain why he wants to hold Betty's hand as he walks her home -- well, besides the fact that a "killer is still on the loose."

EXCLUSIVE: 'Riverdale' Star Cole Sprouse on Jughead's 'Tortured' Past

For those fans (like us!) who are already loving this unconventional couple, we've got the inside scoop on how Jughead and Betty's romance came to fruition.

"From the very earliest days [of Riverdale's development,] I kind of knew I wanted to tell a Jughead-Betty romance because," Riverdale executive producer Roberto Aguirre-Sacasa dished to ET over the phone. "I was rally really taken with the idea that Archie's best gal friend was Betty and his best guy friend was Jughead and I thought that it would be an interesting way to reframe the love triangle."

"Archie used to be the only thing that these two characters have in common and now, as their friendship and their relationship develops, Archie is more peripheral to their lives and I thought that was a really interesting thing," he continued. "And in the comics over the last 75 years, there had been big, big hints that Jughead had fond feelings for Betty, so it felt like we were honoring that tradition as well."

MORE: 6 Reasons Why 'Riverdale' Is the New Teen Drama We've Been Waiting For

While Betty and Jughead's budding romance has remained a secret so far on the series, their clandestine connection will soon become obvious to the rest of the members of the Riverdale High gang.

"[In this week's episode,] we continue tracking Betty and Jughead's relationship and, immediately, one of those characters is put in the hot seat," Aguirre-Sacasa said.

What else is in store in this week's all-new hour? "It’s a big father and son episode," the showrunner spilled. "Both Archie and Jughead learn things they didn’t know about their dads. We learn the cause of the rift between the friends and between the fathers. And we learn that one of our parents seems to be very intimately connected to the Jason murder."

airs Thurdays at 9 p.m. ET/PT on The CW.