The 24-year-old singer became the face of the American fashion brand in 2016.
Selena Gomez is glowing in her first Coach campaign.
The American fashion brand released its first ad campaign with the 24-year-old singer on Tuesday.
Gomez became the face of Coach at the end of 2016 and also collaborated with the creative director, Stuart Vevers, to design a special piece for the collection, and team up with the Coach Foundation for its work on Step Up, a national organization dedicated to the empowerment of teen girls from under-resourced communities.
"I couldn't be more proud to be the face of Coach," Gomez said in a statement. "I've also loved working with Stuart, I admire his vision and his designs." The images show the "It Ain't Me" singer lounging in a blush-toned-leather interior of a 1976 Plymouth Fury and is portrayed as "a Coach girl about to embark on a road trip."
Coach and Vevers also shared behind-the-scenes pics from Gomez's photoshoot. "In the hot seat with #SelenaGomez behind the scenes of our fall campaign," reads Coach's tweet.
RELATED: Selena Gomez on Why She's Not Hiding Her Romance With The Weeknd: 'I Just Want to Be Happy'
Gomez is currently promoting her latest single, "Bad Liar," and released the '70s-themed music video last week. In the clip, the baby-faced singer plays four characters, including her mother and father.
Watch the video below for more on the "Bad Liar" video.