It's been a bumpy start for the 45-year-old rapper's music streaming service, and he's addressing those who doubt the company's success head-on.
Jay gave a mini-speech that turned into an all-out freestyle rap that called out YouTube, Spotify and Google.
"I'm never gonna go with the flow, I'm never gonna let nobody take over our music," he began. "I see sh** that maybe you don't so that the people out there can get it tomorrow. This Tidal thing is all about the music. We gonna preserve the music, we ain't gonna let nobody take our music. We ain't gonna let nobody offer our music up and do what the f**k they wanna do. Don't ever go with the flow -- be the flow."
Once Jay Z started rapping, he wasn't so diplomatic.
"I don't need no middlemen to talk to my n**gas / I understand if you don't understand I figure my n**gas / That's where we differ / I take what's mine you accept what they give you / I get you/ I don't take no checks / I take my respect / Pharrell even told me 'Go with the best bet' / Jimmy Iovine offered the safety net / Google came around with a crazy check / I feel like YouTube is the culp-a-rit /," he riffed. "N**as pay you a tenth of what you supposed to get / You know n**gas die for equal pay, right? You know what I'm worth / I ain't your slave right / You know I ain't shucking and jivin' and high fivin''"
But Beyonce's husband didn't stop there. "You bought nine iPhones and Steve Jobs is rich / Phil Knight worth trillions you still bought those kicks," Jay Z freestyled. "Spotify's nine billion and they ain't say sh** / 'Lucyyy you got some splainin' to do' / The only one they hatin' on look the same as you / That's cool / I know they tryin' to bamboozle you / Spending billions on meryin' to confusin you / I had to tell myself 'Hov, get used to it' / It's politics as usual."
The epic freestyle also featured nods to the deaths of Freddie Gray, Mike Brown and Trayvon Martin.
This isn't the first rant of sorts we've heard from Jay in regards to Tidal. This past April, he took to Twitter to again defend his latest business venture.
"Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month," he wrote to his 3.1 million followers with the hashtag #TidalFacts. "The iTunes Store wasn't built in a day. It took Spotify nine years to be successful…"
Prior to his Spotify dis this weekend, Jay Z had tweeted a different message. "There are many big companies that are spending millions on a smear campaign," he said. "We are not anti-anyone, we are pro-artist and fan."
Do you think Tidal will make it?