Is Budweiser saying nay to their Clydesdale horses?
The iconic horses have been used in Budweiser's advertisements since 1933, but now the brand will feature a new campaign to attract the 20-something audience.
According to the Wall Street Journal, the new commercials will feature this demographic in their ads instead of the gentle giants. Around the holidays, the ads will focus on young drinkers grabbing a beverage with their friends with the message, "If you could grab a bud with any of your friends these holidays, who would it be?"
But what will happen to those pretty horses featured in their prominent Super Bowl ads? Look no further than this "best buds" one from last year with an adorable puppy and horse duo that made so many hearts melt.
In a statement obtained by E!, Anheuser-Busch said, "the Budweiser Clydesdales will, in fact, be featured in next year's Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising."
While they may not be getting rid of the Clydesdales entirely, Budweiser's new marketing effort will rebrand with the help of rapper Jay Z's appeal to hip, young drinkers.
The new campaign will include parties in college towns around the Made in America music festival that Budweiser started with the 44-year-old. Founded by Jay Z in 2012, the festival takes place in Los Angeles but started and also continues on in Philadelphia.
Jay Z is not the only famous singer supporting Budweiser. Pitbull was featured in a spot with Bud Light in 2012, and both Justin Timberlake and Rihanna appeared in ads for the brand in 2013.
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