Contributing editor Nancy Jo Sales -- perhaps best known for her coverage of Hollywood's Bling Ring and Alexis Neiers' spastic voicemail message to her on E!'s former reality show Pretty Wild -- details the possible negative effects that dating apps can have on millennial relationships.
"Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship," Sales writes.
The article, titled "Tinder and the Dawn of the 'Dating Apocalypse,'" did not have quotes from those responsible for making apps like Tinder and Hinge, but instead Sales interviewed twenty-something men and women who actually use the dating tools, in addition to numerous experts.
Multiple times in the article, it is noted by men (and some women) using Tinder and the likes that these apps greatly improve their chances of having lots of casual sexual encounters.
“It’s like ordering Seamless,” said Dan, a user of the mobile dating apps, referring to the online food-delivery service. “But you’re ordering a person.”
“When it’s so easy, when it’s so available to you,” another interviewee named Brian said, “and you can meet somebody and f**k them in 20 minutes, it’s very hard to contain yourself.”
"New York guys, from our experience, they’re not really looking for girlfriends," a woman named Reese is quoted in the article. "They’re just looking for hit-it-and-quit-it on Tinder."
After the VF article was published, Sales, via Twitter, referenced a statistic in AdWeek that claimed 30 percent of those who say they're single on Tinder are actually married. That's when Tinder went on a Twitter rant.
"Thirty percent of all Tinder users—who are supposed to be single—are married, per a new report from GlobalWebIndex" http://t.co/d6n0YPzIYC— Nancy Jo Sales (@nancyjosales) August 11, 2015
"Hey @nancyjosales -- that survey is incorrect," Tinder's Twitter handle responded. "If you're interested in having a factual conversation, we're here."
But the tweets didn't stop there. Tinder's Twitter then began to cite all the good things the dating app has done for the world.
After around 17 messages in regards to what was said in the VF article, as seen below, Tinder released a statement to ET.
"We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily," reads the statement. "Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."
Sales also responded via Twitter to Tinder's tweets, writing: "Is Kim Jong Un on Tinder?"
She then began to re-tweet those defending her article on the social media site. One Twitter user wrote: "@nancyjosales would it be fair to say your intent was more the societal effects of easy hookup culture rather than which app was the means?"
ETonline has reached out to Sales for further comment.
Whose side are you on? Check out Tinder's Twitter tirade:
-@VanityFair Little known fact: sex was invented in 2012 when Tinder was launched.— Tinder (@Tinder) August 11, 2015
It's disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase 😏— Tinder (@Tinder) August 11, 2015
Next time reach out to us first @nancyjosales… that’s what journalists typically do.— Tinder (@Tinder) August 11, 2015
The Tinder Generation is real. Our users are creating it. But it’s not at all what you portray it to be.— Tinder (@Tinder) August 11, 2015
Tinder users are on Tinder to meet people for all kinds of reasons. Sure, some of them — men and women — want to hook up.— Tinder (@Tinder) August 11, 2015
Just like in real life. And in the many years that existed before Tinder.— Tinder (@Tinder) August 11, 2015
It’s about meeting new people for all kinds of reasons. Travel, dating, relationships, friends and a shit ton of marriages.— Tinder (@Tinder) August 11, 2015
Talk to the female journalist in Pakistan who wrote just yesterday about using Tinder to find a relationship where being gay is illegal.— Tinder (@Tinder) August 11, 2015
Talk to our many users in China and North Korea who find a way to meet people on Tinder even though Facebook is banned.— Tinder (@Tinder) August 11, 2015
Talk to the many Tinder couples — gay and straight — that have gotten married after meeting on Tinder.— Tinder (@Tinder) August 11, 2015
If you want to try to tear us down with one-sided journalism, well, that’s your prerogative.— Tinder (@Tinder) August 11, 2015
You could have talked about how everyone on Tinder is authenticated through Facebook. And how we show users the friends they have in common.— Tinder (@Tinder) August 11, 2015
Or you could have talked about how everyone on Tinder is on an equal playing field.— Tinder (@Tinder) August 11, 2015
Or how millions of Tinder users have connected their Instagram accounts, so potential matches can learn more about them.— Tinder (@Tinder) August 11, 2015
This all creates social accountability so that Tinder users treat each other well.— Tinder (@Tinder) August 11, 2015
Instead, your article took an incredibly biased view, which is disappointing.— Tinder (@Tinder) August 11, 2015
But it’s not going to dissuade us from building something that is changing the world. #GenerationTinder— Tinder (@Tinder) August 11, 2015
One celebrity that doesn't seem to have a problem with Tinder is Hilary Duff. In fact, she based her music video for "Sparks" around the dating app.
"I never ever thought I would do something like this," she reflects in the video. "And when I just surrendered to the experience, I had a great time."