Caitlyn Jenner Is the New Face of H&M Sport

by Elizabeth VanMetre 6:56 AM PST, March 11, 2016
Photo: H&M

Caitlyn Jenner is stepping into the fashion spotlight.

The I Am Cait star revealed on Twitter that she's joining the H&M family as the face of the brand's sportswear.

"Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned," she wrote along with a photo in all black athletic clothes surrounded by gym equipment.

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This is the second time a Jenner has partnered with H&M. Last October, Jenner's eldest daughter, Kendall, starred in the retail giant's collaboration with Balmain.

It's not too surprising that H&M is joining forces with the 66-year-old reality star, considering diversity seems to be the theme of the brand's spring collection. During its Paris Fashion Week Show, transgender models, Andreja Pejic and Hari Nef, shared the runway with Ashley Graham and veteran model Pat Cleveland.

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"For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign we want to illustrate that everything is possible -- in sports, and in life. It is a collection of performance made to celebrate individuality and self-belief," a spokesperson for the brand told ET.

News of Jenner's new H&M Sport campaign comes weeks after the former Olympian announced she was collaborating with MAC Cosmetics.

The partnership will feature a limited line of lipstick in her signature shade, "Finally Free," with all proceeds going to the MAC AIDS Fund Transgender Initiative.

While Jenner continues to make a splash in the fashion world, she's been turning heads for her surprising political views, including wanting to be a "trans ambassador" to presidential hopeful, Ted Cruz. Most recently, she dissed Democratic candidate Hillary Clinton in the season premiere of I Am Cait season two. Watch below: