While Bieber continued to struggle, Braun, who discovered the singer on YouTube when he was 12, says he never lost hope that he could bring his client back.
“Some of the biggest people in the industry, people invested in Justin’s career, told me, ‘It’s over. Focus on something else. That kid is done,'" he confesses. “I made a promise to him when he was 13 that I would never give up on him. I plan on keeping that promise.”
“He’s family. I think the relationship is more like a big brother, especially because he’s become a man,” Braun adds. “I think he’s seen the worst of himself, and to watch him rise out of it was amazing.”
Bieber, too, admits that his and Braun's relationship transcends business. "He’s great at what he does. But more than that, I am proud of what a good man he is,” he says. “He changed my life. He is the best in the business."