Last December, Cruz released his first single, “If Everyday Was Christmas." ET spoke to Scooter Braun -- who signed Cruz -- who noted that all the proceeds from the song were going towards helping underprivileged kids in the U.K.
"I've known him and his parents for a while," the famous manager, who's worked with Justin Bieber and Ariana Grande, revealed. "I saw him sing and David and I had a conversation and then decided, let him have some fun. And then he made a Christmas single, and he actually came to us and said 'Hey, I want to do this for charity and help other kids.'"