In a recent essay Kanye West wrote for Paper magazine (the same magazine his wife posed for in the nude), the rapper and fashion designer spoke earnestly about his career and his life before briefly mentioning that he has no involvement with the Illuminati.
"I heard a comment -- a joke -- about the Tidal press conference being an Illuminati moment," Kanye wrote. "If there was actually an Illuminati, it would be more like the energy companies. Not celebrities that gave their life to music and who are pinpointed as decoys for people who really run the world."
While it's unclear what Kanye meant by his comparison to energy companies, the "FourFiveSeconds" singer continued, defending himself and his fellow artists against claims that they are part of the rumored clandestine society that allegedly runs the world in secret.
"I'm tired of people pinpointing musicians as the Illuminati. That's ridiculous. We don't run anything; we're celebrities. We're the face of brands. We have to compromise what we say in lyrics so we don't lose money on a contract," Kanye explained, rather candidly.
The 37-year-old Yeezus artist made sure to specifically defend pop icon Madonna, writing, "Madonna is in her 50s and gave everything she had to go up on an award show and get choked by her cape. She's judged for who she adopts. F**k all of this sensationalism. We gave you our lives. We gave you our hearts. We gave you our opinions! "
In the 2,600-word personal article, Kanye only spends 139 words talking about the Illuminati before changing the subject as quickly as he had started discussing it.
The rest of his essay pioneered a new brand of introspective self-promotion, with Kanye revealing that he doesn't consider himself a true musician, but rather an innovator.
"Graduation was an innovation. 808s & Heartbreak was an innovation. The song 'N****s in Paris' was an innovation. 'Only One' was an innovation. 'FourFiveSeconds' was an innovation. I care about innovating. I don't care about capitalizing off of something that we've seen or heard a thousand times. I'm not a capitalist in that way. I'm an innovator. That's my job," Kanye declared.
"I like two things: I like innovating and I like making things better. It's not that I always have to invent things that are new. Sometimes I can take something that's there and attempt to make a better version and that's what gets me off."