BTS Drops Hot New Summer Song 'Butter' and Breaks YouTube Premiere Records -- Watch!
By Zach Seemayer
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BTS can't help but break records! The K-pop supergroup dropped the music video for their new single, "Butter," on Thursday, and the BTS ARMY turned out in force.
The new tune from the mega-popular boy band -- which includes members Jin, J-Hope, RM, Suga, V, Jimin, and Jungkook -- had over 3.89 million concurrent viewers when the tune debuted Thursday night. Within an hour, it had already amassed over 21 million views.
With fun lyrics ("Smooth like butter/ Like a criminal undercover"), and a truly catchy beat, the song's hook has the hallmarks of a real hit with legitimate song-of-the-summer potential.
The video begins in black-and-white, but soon transitions into the rich and vibrant color palette that BTS' videos and live performances are famous for.
The video sees the members of BTS standing in for a line-up and holding mugshot boards with their names on them, establishing them as a group of smooth criminals.
The video takes fans on a spectacular journey in both set design, color schemes and outfits as the guys prove they can look awesome dancing in tracksuits, pastel ensembles and even tuxedos.