First Look! Robert Pattinson's Dior Ad


After months of rumors, it's official -- Robert Pattinson is the new face of Dior, and here's the first photo.

"Today we are excited to announce that he will join the privileged circle of Dior faces," the elite fashion house confirmed via Twitter.

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The 27-year-old Twilight heartthrob will front Dior's new men's fragrance ads, though they'll be exclusive to Europe.

"Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan)," Dior added (via The Cut).

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E! Online reported in October that a source estimated the deal at being worth close to $12 million for three years.

Pattinson joins an exclusive list of A-listers who have been brand ambassadors for Dior fragrances, including Charlize Theron, Jude Law and Natalie Portman.