Rita Ora the New Face of Material Girl

Material Girl

Singer Rita Ora's star keeps climbing.

The 22-year-old Jay-Z protégé has just been cast as the new face of Madonna and daughter Lola's Material Girl brand, available exclusively at Macy's.

Pics: Stars Without Makeup -- Rita Ora

Ora will star in the brand’s global marketing campaign, set to unveil in July.

"Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style," Madonna and Lola said in statement. "On stage or off, in photos or on the street -- she's a magnet! This is what the Material Girl brand is all about!"

Video: Lola Takes the Fashion Reins from Mom Madonna

Given her well-known style risks on the red carpet, Ora appears to be a perfect fit for the sassy brand's signature style.

Past Material Girls include former Gossip Girl star Taylor Momsen and Kelly Osbourne.