Cate Blanchett and Blake Lively jetted to Milan this week to attend Beauty in Wonderland, an engaging sensory experience organized by Vogue Italia and P&G Prestige during Fashion Week. Watch the video!
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Guests invited to Beauty in Wonderland, set in the magnificent 15th-century building Casa degli Atellani, were welcomed by Vogue Italia editor Franca Sozzani and P&G Prestige president Joanne Crewes, and supermodel team Bianca Balti and David Gandy were also in attendance.
Highlights of the multi-sensory experience included an enchanted garden, specially recreated to enhance the finest of scents and textures and show off colors in all their splendor, dotted with dream-like artistic installations, sculptures made of paper and flowers, fragrances floating through the air, floral pop-up books, projections by visionary photographer Solve Sundsbo and mannequins dressed up in flowers.
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The Beauty in Wonderland concept is woven into the P&G Prestige make-up, fragrances and skincare products collection.