In fact, Levine's line is on track to be Kmart's most successful celebrity collaboration yet, Bernt Ullman, president of Kmart parent Sears Holdings Corp., tells Women's Wear Daily.
"The line is tracking well ahead of plan, which is exciting. We couldn't be happier with the launch and the performance," Ullman says. "There is nothing on the floor that is not working."
Levine's collection -- which he describes as "basic, simple and timeless" -- has quickly outsold Nicki Minaj's Kmart collection, which many have deemed unwearable due to its flashy designs. Obviously, the exclusive-to-Kmart Adam Levine collection -- which includes denim, outerwear and knits ($14.99 to $69.99) as well as a range of accessories ($9.99 to $16.99) -- was a hit with men looking to emulate Levine's laid-back style.