Valentino is Sorry for 'Appalling' Hoffman PR Move

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Valentino got into some hot water over the weekend, when the high fashion label sent out a press release proudly stating that Amy Adams, 39, was wearing a bag from their new Spring/Summer 2014 collection.

The problem?

Adams was hardly in a celebratory mood -- she was carrying the designer bag at Philip Seymour Hoffman's wake Friday, Feb 7, in New York City.

"We are pleased to announce Amy Adams carrying the Valentino Garavany Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York," a Valentino rep recently e-mailed to journalists and bloggers.

Pics: Who Wore What

Not surprisingly, the insensitive PR move didn't set well with Adams, who played Hoffman's wife in 2012's The Master.

"Amy Adams is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling," the Oscar-nominated actress' rep said in a statement.

Valentino has since apologized for the major fashion faux pas.

"We regret releasing a photo of Amy Adams with a Valentino bag. Unaware
of the circumstances it was a mistake and we apologize to Ms. Adams," the fashion house tweeted.

Video: Amy Adams Talks the 'Electricity' of 'The Master'

Adams is not a spokesperson for the brand, though she did wear the Italian designer at this year's Golden Globes.

…. Something tells us her Oscar dress won't be a Valentino.